The Key to Sweden
Programme Highlights
• Working with the Swedes – business dos and don'ts
• How to turn your foreignness into an advantage in Sweden
• Doing better business in Sweden
• Why are the Swedes so Swedish?
• The Swedes and their Royals
Företagsuniversitetet and The Local invite foreign professionals in Sweden to an afternoon of insight into how to succeed in Swedish business.
Sweden's openness to the world, the population's excellent command of English and the presence of so many multinational companies make Sweden a magnet for foreign talent.
But once on the ground in Sweden, many of us find that there are many things we still don't understand about the country:
| • | what is it with the meetings where nobody makes a decision? |
| • | how do I do my job as a boss without upsetting a team used to consensual decision-making? |
| • | how do I build up my personal brand? |
| • | are the fika breaks compulsory? |
| • | should I challenge the status quo or accept I'm in a foreign country and work with it? |
We will be bringing together a host of experts at Moderna Museet in Stockholm to answer precisely these questions and point the way to a more effective business life in Sweden.
There is a limited number of seats at this seminar. Book by sending your details to konferens@foretagsuniversitetet.se or by phoning 08-600 62 00 with your booking!
Welcome to a unique afternoon at Moderna Museet in Stockholm!
Programme
| 15.00 | Coffee and registration |
| 15.30 | Address by the Ambassador of the United States, Matthew Barzun |
| 15.50 | Working with the Swedes – Business dos and don'ts |
| How should newcomers to Sweden do business with Swedes? And how can those who have been here a while achieve better results when working with Swedish colleagues, clients and partners? | |
| International speaker and communication consultant Ken Taylor gives an "outside-in" view of Swedish business culture and takes up some of the joys and difficulties of working in Sweden. | |
| 16.30 | Short break |
| 16.40 | Why are Swedes so Swedish? |
| Foreign businessmen who work in Sweden often describe Swedes as polite, though not very talkative, emotionally reserved, conflict avoiding and striving for compromise, well organized and practically oriented. Some say that Swedes come across as boring. | |
| Where does all this come from? Åke Daun will explain. | |
| 17.00 | Global and multi-cultural work life in Sweden |
| Swedish companies expand to the global arena and international companies set up or buy businesses in Sweden. What implications do these changes bring with them to work life in Sweden? Ulf Boman, partner and senior consultant at Kairos Future, will present new research on "global work-life" in Sweden, focussing on how Swedes feel about working with foreign managers and colleagues. | |
| 17.20 | Afternoon coffee |
| 17.45 | How I made it in Sweden |
| Maria Khorsand was born in Iran and moved to Los Angeles when she was 15 to study computing. She moved to Sweden in 1987 after marrying a Swede and started her career at Ericsson. Her career continued at OMX and she is now CEO of SP Technical Research Institute of Sweden. | |
| In an interview with editor James Savage, Maria Khorsand will explain how she advanced up the career ladder in Sweden, and the impact of her foreign background on her progression. | |
| 18.10 | The Swedes and their royals |
| Sweden has one of the most popular royal families in the world and Swedes are strong supporters of the monarchy. A key figure in the modernization of the Swedish royal court is Elisabeth Tarras-Wahlberg, the long-serving palace spokesperson, now an expert commentator at TV4. In this lecture she talks about the role of the monarchy and the bonds between the Swedes and the Royals. | |
| 18.30 | Doing better business in Sweden |
| A panel of leading executives and successful business people discusses how foreigners can maximize their chances of success in Sweden. What advice does the panel have for people doing business and pursuing a career in Sweden? What problems and pitfalls have they encountered? How important is learning the language? | |
| Listen to Mark Majzner from Australian Wine Club, Maria Khorsand from SP Technical Research Institute of Sweden, Steve Hardwick from Skandia and our experts Ken Taylor and Åke Daun. | |
| 19.00 | Three highlights at Moderna Museet |
| 19.15 | Reception and buffet |
Seminar facts
Thursday 30 september 2010, 15.00-20.30 at Moderna Museet on Skeppsholmen in central Stockholm
2 900 SEK plus VAT (moms). The seminar fee includes the full programme, documentation, coffee and the reception with buffet dinner. All delegates also receive a copy of Professor Åke Daun's book "Swedish Mentality".
Cancellations or no-shows: Your booking is binding from two weeks before the seminar.
To book, call Åsa Granbom on +46 (0) 8 600 62 00 or e-mail your booking including your company details to konferens@foretagsuniversitetet.se Bookings can also be made by post or fax: +46 (0) 8 600 29 50
Click the button for booking.
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